A next-generation fine jewelry design house that elevates luxury for both style-conscious children and their fashion-forward parents.
The kids’ luxury market is currently valued at $187 billion and is projected to reach $297 billion by 2029. With major designer houses expanding into children’s lines, the opportunity for a specialized fine jewelry brand focused on younger customers is both timely and substantial.
At Lánva, every touchpoint is meticulously crafted to capture the hearts of children and offer a seamless, elevated experience for parents. From a dedicated play area and healthy snack bar to a private screening room, the in-store environment is designed to keep little ones engaged while parents browse and checkout in peace.
My Role & Contributions
To establish Lánva as the premier luxury jewelry destination for families, I led the following strategic efforts:
Concept Development
Defined the overarching vision and value proposition, aligning product offerings with the needs of both style-savvy parents and their children.
Brand Development
Created a cohesive brand identity that balances sophistication with playful elements—ensuring visual consistency across all customer touchpoints.Business/Product Strategy
Conducted market research, set pricing strategies, and developed product roadmaps that position Lánva for sustainable growth in a competitive landscape.Creative Direction
Oversaw the creative process, from designing store aesthetics to art-directing brand collateral and digital assets.Go-to-Market Strategy
Planned promotional campaigns and partnerships, leveraging strategic launch events and influencer collaborations to build brand awareness.
Social Media Strategy
Developed a multi-channel approach focused on engaging content and community building, spotlighting new collections and in-store experiences.Store Experience Design/Strategy
Orchestrated a child-friendly, high-end retail environment that enhances the shopping journey with interactive elements and thoughtful customer amenities.
Impact & Outcome
• Differentiation: Positioned Lánva uniquely in a competitive market by tailoring products and experiences specifically for children without compromising luxury.
• Enhanced Customer Experience: Parents enjoy a tranquil, upscale shopping experience while their children remain entertained and safe.
• Brand Loyalty: By making families feel valued, Lánva fosters repeat visits and strong word-of-mouth recommendations.