A dedicated platform empowering MDs to discover, experience, and engage with the healthcare vendor ecosystem.
Hospitals and clinics frequently struggle to grant physical access to non-essential industry sales representatives—particularly when these visits detract from patient care and revenue-generating appointments.
BillboardMD™ solves this challenge by providing a dedicated, digital space for all vendor communications. This allows busy medical professionals to explore and interact with representative content on their own schedule, enhancing efficiency, minimizing disruptions, and improving overall engagement.
My Role & Key Contributions
1. Branding Strategy
Defined BillboardMD’s positioning and messaging to resonate with both healthcare providers and vendor partners.
2. UX / UI
Designed intuitive interfaces and user flows that make vendor content easily accessible without compromising clinicians’ time.
3. Research & Analysis
Conducted interviews and market research to identify key pain points around in-person sales interactions, shaping platform features that directly address these issues.
4. Features / Release Definition
Prioritized essential functionalities, from scheduling tools to content libraries, ensuring each release aligned with user needs and organizational goals.
5. Executive Presentations
Collaborated with senior stakeholders to illustrate the platform’s value proposition, highlighting the potential for cost savings and improved workflow efficiency.
Impact & Outcomes
• Reduced Interruptions: By shifting vendor engagements online, physicians maintain focus on patient care, improving both revenue and overall satisfaction.
• Flexible Scheduling: Clinicians can access product information or schedule virtual demos at their convenience, creating a more balanced workflow.
• Stronger Vendor Relationships: Streamlined communication fosters trust and transparency, ultimately benefiting patient outcomes and institutional efficiency.