Redefining the Moven experience with a progressive, innovative app for managing personal finances.
Moven is a 21st-century personal finance solution, built with a mobile-first approach to deliver real-time spending insights, affordability guides, savings wishlists, and more—all at users’ fingertips. By refreshing the app’s design and functionality, we aimed to empower younger generations with an intuitive, on-the-go alternative to traditional, cumbersome banking.
My Role & Key Contributions
1. Interaction Strategy
Developed user flows and interaction models that prioritize quick access to spending analytics, budgeting tools, and goal-setting features.
2. New Visual Strategy
Refreshed the app’s aesthetics—introducing modern color palettes, clean typography, and simplified iconography to enhance usability and brand recognition.
3. Pattern Library Creation
Built a comprehensive set of reusable UI components to ensure consistency across the app’s various screens and features, streamlining ongoing development.
4. Partnership/Executive Keynote
Collaborated with executive stakeholders to showcase the app’s new capabilities and vision, strengthening partnerships and aligning teams on future product directions.
5. UX / UI
Crafted and tested wireframes, prototypes, and final high-fidelity designs, focusing on a user-centric approach that improved engagement and retention.
Impact & Outcomes
• Enhanced Mobile Experience: Faster, more intuitive navigation and real-time data streamlined day-to-day money management.
• Youthful Appeal: A fresh visual identity and simplified workflows appealed to younger users seeking an alternative to legacy banking solutions.
• Scalable Design: The new pattern library and UX strategy provided a solid foundation for future feature expansions and partnership integrations.